Intent first
A page should satisfy the search or user task it targets instead of trying to maximize every business goal at once.
Editorial policy
How content quality and monetization are separated
The site is being rebuilt so calculator, guide, and product pages each have a distinct job. This policy explains the standards behind that separation.
Distinct page jobs
Calculator pages should answer calculator intent fast. Guide pages should go deeper. Product pages should stay conversion-focused.
Ads stay subordinate
Ad density should vary by route type, and display ads should not degrade the first content block or calculator result experience.
Editorial standards
Content should be written to help users understand paycheck math, payroll context, and the practical meaning of the estimate. Thin pages that repeat the same copy without a distinct job should not stay indexable.
Top states and high-traffic intents are upgraded first with more unique examples, assumptions, source notes, and state-specific nuance. Lower-value templates are deprioritized until they earn a stronger reason to exist.
Trust pages are intended to make methodology, source handling, and policy decisions visible without stuffing that material into every commercial or calculator route.